Word of the Day: December 10, 2022

bravado

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noun | bruh-VAH-doh

What It Means

Bravado refers to confident or brave talk or behavior that is intended to impress other people.

// Her stories of her exploits during the “olden days” are always told with enough bravado to invite some suspicion that they’re embellished a bit.

// The crew of free soloists scaled the mountain with admirable bravado.


Examples

"Ferrari is the supercar of choice for those who want to flaunt their wealth with a bit of growling and occasionally snarling V-12 bravado." — Neil Winton, Forbes, 17 June 2022


Did You Know?

Displays of bravado may be show-offish, daring, reckless, and inconsistent with good sense—take, for example, the spectacular feats of stuntpeople—but when successful they are still likely to be met with shouts of "bravo!" Celebrities, political leaders, corporate giants, and schoolyard bullies, however, may show a different flavor of bravado: one that suggests an overbearing boldness that comes from arrogance or a position of power. The word bravado originally comes from the Old Italian adjective bravo, meaning "wild" or "courageous," which English has also to thank for the more ubiquitous brave.


Larger Vocabulary = More $$

Not enough people realize that it is our ability to use our language that will determine our place on the social pyramid–and that will also control, to a great extent, the amount of money we will earn during our lives. Research has shown over and over that a person’s vocabulary level is the best single predictor of occupational success (more info). Ready to reach the top? Subscribe and receive a new word daily via TXT!


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Facts & Statistics

"A person may dress in the latest fashion and present a very attractive appearance. So far, so good. But the minute he opens his mouth and begins to speak, he proclaims to the world his level on our social pyramid...Our use of our language is the one thing we can't hide."

Earl Nightingale (one of the greatest self-improvement authors of all time) conducted of a 20-year study of college graduates. "Without a single exception, those who had scored highest on the vocabulary test given in college, were in the top income group, while those who had scored the lowest were in the bottom income group."

Another study by scientist Johnson O'Connor, who gave vocabulary tests to executive and supervisory personnel in 39 large manufacturing companies:

Presidents and VPs

236 out of 272

Managers averaged

168 out of a 272

Superintendents averaged

140 out of 272

Foremen averaged

114 out of 272

Floor bosses averaged

86 out of 272

In virtually every case, vocabulary correlated with executive level and income.

In a "Reader's Digest" article titled "Words Can Work Wonders for You", author Blake Clark told a fascinating story of a salesman in his 50s who scored in the bottom 5% of a standardized vocabulary test. He worked himself into the top 45% and became a vice president of the company.

You can reach the top! We may not all be brilliant enough to be the top in our fields, but we can certainly be in the top 5%–including you.

"Let's face it, from the earliest times, the favored class of people has always been the educated class. They can make themselves recognized instantly, anywhere, by the simple expedient of speaking a few words. Our language, more than anything else, determines the extent of our knowledge.

Step out, and make something more of yourself!